Commemorating the “YEAR OF JUDY GARLAND” and what would have been Ms. Garland’s 100th Birthday, Cosmetic Chemist and Certified Nose Vincenzo (Vince) Spinnato was tapped by the Garland Family and The Garland Heirs Trust in June, 2021, to develop a unisex fine fragrance in honor of the legendary actress and entertainer.
The fragrance, officially called JUDY–A GARLAND FRAGRANCE BY VINCENZO SPINNATO, will be revealed on June 10, 2022, in Los Angeles, California, at a Birthday Gala for Ms. Garland.
Spinnato’s boutique firm has put in place a number of firsts while creating the JUDY fragrance, including a historic marketing move where America actually got to have a say in selecting her fragrance.
Partnering with Modern Luxury magazines, the nation’s largest luxury media company, Americans voted using a QR code or going to the Judy Garland fragrance website to select a fragrance they liked among three choices Spinnato created.
From there, and working closely with daughters Lorna Luft and Liza Minnelli, Spinnato continued to refine and define the unisex fragrance.
WHY DID THE GARLAND FAMILY AND GARLAND HEIRS TRUST DECIDE TO CREATE A FRAGRANCE TO HONOR MS. GARLAND?
Not only do Judy Garland’s family and the Garland Heirs Trust want to keep the legacy of Judy Garland alive, but so do her fans from all around the world. Judy Garland was a gift to all of us – an entertainer and star extraordinaire.
The JUDY unisex fine fragrance is a gift we can lovingly give back to the world — a fragrance created with the Garland family’s blessings and involvement from start to finish.
To honor Judy Garland on her 100th birthday with her own special fragrance only made scents!!
WHY IS THE FRAGRANCE UNISEX?
JUDY – A Garland Fragrance by Vincenzo Spinnato is a unisex fragrance because Ms. Garland loved all people and it would be in her best interest that the first official product in her name be inclusive for all.
HOW HAS JUDY GARLAND IMPACTED THE LGBTQ COMMUNITY?
Judy Garland loved all of her fans and was very inclusive of all genders and races. Her music and movies have a timeless and lasting impact on all people and popular culture globally.
WHEN WILL THE FRAGRANCE BE AVAILABLE?
The special, 100th Birthday Celebration Bottle of the Judy fragrance will be available on June 10, 2022, Ms. Garland’s 100th Birthday. That is our gift to Judy Garland.
The long-term, custom bottle of the fragrance is projected to be available retail nationwide September 1, 2022. That is the family’s and Ms. Garland’s gift to her fans and to the general population at large.
There will also be a limited edition, numbered, hand-blown glass bottle of Ms. Garland’s fragrance projected to also be available on Ms. Garland’s birthday, June 10, 2022.
HOW CAN PEOPLE PURCHASE THE FRAGRANCE IN JUNE?
A limited number of the 100th Birthday Celebration Bottle of Judy–A Garland Fragrance by Vincenzo Spinnato will be sold exclusively on the JudyGarlandFragrance.com website after June 10, 2022. (NOTE: Presale information of the fragrance will be provided when available.)
Additionally the limited edition, numbered, hand-blown glass bottle of Ms. Garland’s fragrance will also be available for sale after June 10, 2022, on JudyGarlandFragrance.com website as well. (NOTE: Presale information of the fragrance will be provided when available.)
The long-term, custom bottle of Judy–A Garland Fragrance by Vincenzo Spinnato is projected to be available for retail purchase in September, 2022. (Retailer TBD.)
WHAT WILL THE FRAGRANCE SMELL LIKE?
Spinnato has worked closely with the Judy Garland family in defining and refining a fragrance belonging to Judy Garland.
After much research, testing and fine-tuning, three scents made the final cut for a special, one-of-a-kind promotion with Modern Luxury magazines in which America was given a chance to vote for their favorite scent among the three choices.
Spinnato then continued to refine the scent. The final hybrid fragrance has been created with a ‘modern twist’ to include things like favorite fragrances Ms. Garland used to wear as well as scents she liked in general.
According to Spinnato, the Judy Garland Rose has subtly been incorporated into the final fragrance as well. Liza Minnelli says it best, “It smells like our Mama.”
FYI – In addition to creating a beautiful fragrance, meticulous attention and detail have been made to bottling, packaging and design, and to so much more.
HOW AND WHEN WILL MS. GARLAND’S FRAGRANCE BE INTRODUCED?
Judy–A Garland Fragrance by Vincenzo Spinnato will be ‘officially’ introduced on June 10, 2022, what would have been Ms. Garland’s 100th birthday. This 100th Birthday Celebration Bottle will be available for sale only on the JudyGarlandFragrance.com website beginning the 10th of June. (NOTE: Presale information of the fragrance will be provided when available.)
The limited edition, numbered, hand-blown glass bottle of the Judy fragrance will also be available for purchase on the JudyGarlandFragrance.com website beginning June 10. (NOTE: Presale information of the fragrance will be provided when available.)
The custom, long-term bottles of the fragrance should be available for retail sale in September, 2022.
WHEN THE FRAGRANCE COMES OUT NATIONALLY IN SEPTEMBER, WHO WILL CARRY IT AND HOW CAN IT BE PURCHASED?
At this time, we are talking with several potential retail partners. More details will be available prior to the projected September retail launch.
WE SEE LOTS OF PEOPLE AND COMPANIES JOINING IN THE JUDY GARLAND’S 100TH BIRTHDAY CELEBRATION, INCLUDING MATTEL WITH A JUDY EASTER PARADE INSPIRED BARBIE DOLL, GUCCI & LOUIS VUITTON WITH WIZARD OF OZ INSPIRED COLLECTIONS, HARRY STILES DRESSING AS DOROTHY FROM WIZARD OF OZ AND MORE. ARE THEY ALL A PART OF THIS FRAGRANCE AND THE JUDY GARLAND FAMILY/GARLAND HEIRS TRUST LAUNCH AND 100TH BIRTHDAY CELEBRATION?
Good question. Actually, the fragrance being developed for Judy Garland is the ONLY product that has been approved by and is being developed with the Garland family and the Garland Heirs Trust involvement.
Both the family and the Garland Heirs Trust have given TurnKey Beauty/Vince Spinnato the only right to use Judy’s name and likeness as a person in creating a product for her continued legacy – that being a fragrance to commemorate Ms. Garland’s 100th birthday.
Other companies and/or people you mentioned are making Judy Garland-inspired memorabilia through various studios/companies in respect to the characters Judy Garland portrayed in movies and/or on stage.
WE SEE LOTS OF PEOPLE AND COMPANIES JOINING IN THE JUDY HOW CAN I BE A PART OF MS. GARLAND’S BIRTHDAY CELEBRATION?
There are a number of ways. For instance, you and your friends can participate in the TikTok ‘Happy’ campaign when it is introduced in Spring, 2022.
There is also a unique Sponsorship Program being offered on the https://judygarlandfragrance.com/inquire-now/ website for the ultimate Judy Garland experience.
There will be a limited number of tickets sold to the public for the invitation-only fragrance launch GALA in Los Angeles on June 10th. Individual tickets for entry to the GALA have yet to be determined. (Ticket cost will not include transportation or lodging).
You can post and repost photos and activities from the official JudyGarlandFragrance.com website. You can even become a Judy Garland fragrance Influencer!!
Other events/activities will be announced as they become finalized. The more the merrier!! And if you have an idea, let us know. We welcome all contacts and will try to get back to each as quickly as possibleSend your thoughts to:
TurnKey Beauty Inc.
Attn: The Garland Group